Wondering which product, service, or program you should offer in your business this year?

Here are the top two questions to ask yourself to choose the best option for your business and clients.

There are also other considerations like what your customers want and how their needs fit with your skill set, but creating based solely on demand can lead you away from your larger mission and purpose and leave you feeling unfulfilled.

These questions will help ensure you create offerings that move you towards achieving your personal and business goals.